Since the prospective readership for Freud was scholarly or semi-scholarly, I had no reservations in assuming readers’ familiarity with terms such as Oedipus Complex, id, libido, the unconscious etc. As you can see in the exploded view in the box above, I took a famous 1884 photo of Freud and reconstituted it using these Freudian terms printed in different colors and extremely small fonts. From a distance it may seem to be just a stylized photograph, but on closer inspection the person hold the book can easily tell that the image is in fact entirely words.

This cover was selected for the PRINT 2006 Regional Design Annual.